run wild

athleta

it's time for a change of pace. better yet, forget the pace. focus on the trail ahead.
let the ground be your guide; let the breeze steer your stride. nature will do the navigating.
and you? you bring the power.
let's run wild.

owned creative storytelling for launch of athleta’s innovative new run collection, including 400+ out-of-home placements in boston leading up to the 2024 marathon (25MM impressions).

deliverables:
campaign taglines, supporting romance, e-commerce and email marketing, in-store visuals, ooh.