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narsissist wanted collection

led creative concept for a triple-threat eye, cheek, and lip collection, inspired by digital celebrity and the impact of influencers. noted by sephora as a “best in class” program for launch strategy and assets, capturing the #1 spot during the retailer’s competitive black friday campaign.

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deliverables:
product naming, campaign tagline, supporting romance, e-commerce and email marketing, in-store visuals, print and digital advertising.